Angela Murphy manages the adoption of learning analytics for academic quality at the University of Southern Queensland including supporting the use of analytics to inform teaching and learning practice. Angela is a Research Psychologist with a PHD from the University of South Africa. She has spent more than fifteen years dabbling in research across a myriad of domains from academia to market research and high performance business intelligence. Angela has a passion for investigating social constructs using statistical methodologies and unpacking the impact of the digital world on teaching and learning outcomes.